Category Archives: Advertising & Marketing
Should People Give Importance to Press Release Distribution?
There are indeed a great deal of benefits that you will be able to enjoy when it comes to press release distribution.
No matter what kind of business it may be they are still able to benefit from the press release distribution and this is what you need to know first. And when dealing with the press release distribution, even the size of the business does not matter. Even if the story is not that amazing it will not matter. The stories that you have can also get the needed coverage in podcasts, trade journals, blogs and magazines. If you will not be telling your story then for sure you will not be able to get the kind of publicity that you want.
Another basic fact of press release distribution that you should know of is that this is actually affordable. In the time of today, there are now a lot of companies that have decided to have press releases written on their own. For your story to be in the hands of the media members is the benefit that you can get from the press release distribution services. The press release distribution is actually an option that is more affordable compared to the paid advertising.
The visibility of your company can actually boos with the help of the press release distribution. There is an assurance that the small businesses will be able to greatly benefit from this. But this does not mean that the large companies should not fight for consumer mindshare. To let the customers know why they need you, who you are and what you do is what you can get from press release distribution. As a matter of fact you will also be able to attract the attention of the journalists. As the journalists will be able to trust you more then what is bound to happen is that they will provide you with more media coverage.
To establish you as an industry expert is what you can also get from the press release distribution. To be considered as an expert, is it really that important? It is for sure that you will be able to gain the trust of your customers when you will be known as an expert. For you to be able to gain their trust will mean that what they will do is to buy more from you. It is also good for media relations when you are an expert. You can expect the media to be calling you first when there is a commend that they need in your industry.
You can expect that it will spread far and wide when it comes to the positive press release distribution. For you to reach a wide target market at all times is important.
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The Pros of a Press Release
The press release is a standard platform that allows you to sell and show what you are doing to the online public and the media. A press release forms part of public relations and it should be chosen wisely. When an organization has something to talk about, they prepare a press release where they mention and discuss the aspects of that topic. When a company makes a press release the media may take that information and share it with the public using various channels so that the information can benefit the readers. In the current world, many companies and organizations depend on press release agencies that help in distribution of a press release. There are many reasons why people opt to get information from a press release. The benefits of using a press release platform over the traditional methods include.
The first advantage of using a press release over the traditional method is the low-cost option. When you advertise anything through the newspapers or online you will spend a good sum of money. You will be charged a lot of money by some online platforms and newspapers to have your company or brand mentioned in their platforms. This turns out to be so expensive because not everyone can afford to pay for the advertisement. For this and other reasons they will need a platform that is less expensive and one that will give them better results. The most effective platform for such people is the press release distribution. These method is affordable and very effective. If you use the press release method you will be increasing the visibility of your business that is why it is advantageous over the traditional method. By the help of the press release you will be releasing your message to the right audience. It is important that you come up with a press release that people will like so that they can read and share it with others. With the press release you will increase the visibility of your work and exposure thus your company getting the exposure it requires. If you want to give exposure to your company, the press release method is the most appropriate one to use.
The press release method is advantageous because it allows experts to share their ideas and knowledge. If you are an expert in any field this is the best platform to share them. Also, you are able to share the ability you have with others. When you use the press release method, you will be able to attract investors and many customers. Businesses are able to share the ideas they have with and their future plans without it sounding like an advertisement through the press release method. Investors also get a chance of knowing what is happening in their companies. You can successfully grow your business using the press release method.
Tips to an Effective Press Release
There are many people who in fact feels that press release don’t have enough weight than before. Even when some people tend to misuse them, if this will be written properly, the releases will give out a big impact in order to aid you in generating good details regarding the products and brands. To help you out with this matter, below are some features which you need to make sure that the release have so it will give the best results possible.
It must also be newsworthy as well. If you try looking around, you are going to find a lot of people who provides unworthy news releases. In order to become successful, it is important to make sure that your release will have something that is worth mentioning. A good example for this is an introduction to new products, abnormal profits or anything else. It is very important that you try avoiding the case of writing a release that is not adding new information to people.
You should see to it also that it is informational. Before, people actually use press release to aid in popularizing brands. You actually can’t go anywhere if this is not informational. The press release to which you must put down has to be informative. If you are going to introduce a new product, it is important that you tell people more about the product and not regarding the company. It’s also important to talk about facts and the statistics of the product in order for the journalist to publish or distribute it.
It’s likewise essential that it is timely. Press releases will not have the ideal impact when you release this at a wrong time. Experts in fact recommend to send the release during the productive hours of a day. It’s essential to be cautious on the day to which you plan on sending it out. Mostly, it is best to send it during Tuesdays and Wednesdays. Avoid sending this during Mondays, Fridays or at weekends because there are only few people that reads it during this time.
It has to be easy to read. There’s no one that is going to read your press release when this is going to be written at a language that’s hard to read. Even when it is beautifully formatted, no one will still read or share it. This would be why writing it in an easy language is essential. Also, it should be formatted easily in order for people to have an easy time in navigating through.
Press releases actually are still very effective and is in fact able to give a high impact when this is written and distributed properly. When you lack the skills in doing it right, it is best if you hire a professional that will help you out.
Customized USB Flash Drives: Ideal Marketing Resources
You might have realized sometime ago that USB flash drives have made life easier for you. These useful devices hold considerable quantities of information. Data can be transferred in and from the unit very fast. They are user friendly since operating systems quickly realize them and permit plug and play operation. Furthermore, they’re quite reliable and provide adequate data security.
Gifting USB flash drives has become a common style of marketing and advertising because of several factors. To start with, as they are used practically daily and carried around by a lot of people who have to work well with computers, it’s something special that’s not easily neglected. Each time your customer utilizes the drive, he or she may feel thankful. This gratitude can lead to trade enquiries and revenue in the long term.
USB promotional flash drives can be found in distinct memory capabilities, from 32 MB to 1GB, 2 GB, 4 GB or higher. The cases can be branded with business information, and the display drives themselves could even be preloaded with information or even a presentation. You can include the info you want to provide your customer within the flash drive itself. This means that you will not throw away cash on printing magazines which can be awkward and challenging to store. Your customer is more prone to toss your magazines in to the bin than dispose a USB flash drive. You can even gift software to the potential client in the memory stick. Brands could be screen-printed or etched about the piece. It’s achievable to add a photograph for the case.
Given that these memory sticks can be designed into various designs, they may be utilized as efficient marketing resources. Some firms share storage sticks shaped like their products. Should you have the ability to produce a stick which the user finds helpful and appealing, they’ll begin associating these characteristics with your products. It’s also possible to customize the memory sticks in line with the desires of your customers by the addition of more attributes to it.
Many corporations reward USB flash drives designed like pocket knives, bullets, bracelets, or pens. This makes these gifts more valuable as keepsakes. Occasionally USB flash drives can also be installed with stylish leather cases to make sure that they’re not damaged if they unintentionally fall. These leather cases may be individualized with the name of the person along with some message.
Some USB flash-drive vendors also provide solutions like tailored presentation so you might have the label of one’s business or company branded on the pack. The most popular packaging alternatives include cylindrical and rectangular presentation tins, magnetic dome containers, velvet pockets, and clamshells. To make it easier on your audience to carry your present, you may even provide them with tailored neck straps or lanyards.
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FOR IMMEDIATE RELEASE
(Montreal, Quebec)— The New Secret Santa Project, an initiative created by Montreal-based web design and online marketing company LinkNow Media, raised over $33,000 for charity over the holiday season.
The New Secret Santa Project is an independent fundraising campaign for the Batshaw Youth and Family Centres’ holiday gift drive. Batshaw Youth and Family Centres is an organization devoted to providing support and resources to underprivileged children in Montreal and their families. Every holiday season, they run a gift drive for the children under their care to ensure that every child gets something to brighten their holidays.
In past years, LinkNow Media’s ownership and staff have supported this gift drive through purchasing gifts and cash donations. This year they decided to put their resources towards raising awareness of the program, and created The New Secret Santa.
“After raising 250 gifts and $10,000 internally last year, we knew that if we wanted to do something even bigger we needed help,” says LinkNow Media president Wesley Mendelovitch. “We went outside of linknow media family and friends this year. The community really got behind this idea of helping children in need during the holidays and helped us blow way past our goal. This was the result of a lot of small donations turning into one big outcome and I am so proud to have been part of such a truly amazing initiative.”
In addition to the $33,000 in donations, the new secret santa participants directly purchased 550 gifts for children in the program.
About LinkNow Media:
LinkNow Media provides businesses with powerful, versatile hosted website and blogging facilities that can include a sophisticated content management platform.
Developing a professional website helps to manage a business even when owners are busy actually running their business and when they’re sleeping. Websites are a powerful tool entrepreneurs can use to improve the relationships they work for years to build with their customers. At present, LinkNow serves customers in the United States, British Columbia, Alberta, Saskatchewan, Manitoba, Ontario, New Brunswick, Nova Scotia, Prince Edward Island, Newfoundland and Labrador, Nunavut, Northwest Territories and the Yukon.
On September 15th 2016, Canadian Business and PROFIT announced in the 28th annual PROFIT 500, the definitive ranking of Canada’s Fastest-Growing Companies, that LinkNow Media is the fastest growing marketing and media company, the 5th fastest growing company in Montreal, and the 27th fastest growing company in Canada overall. Published in the October issue of Canadian Business and at PROFITguide.com, the PROFIT 500 ranks Canadian businesses by their five-year revenue growth.